Social Media Optimization

PeachWiz Social Media Optimization

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business for social media. Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.

SMO is also popularly known as Social SEO and it is basically the activity(s) carried out on your social media pages by posting information that reaches your existing followers and their friends.

Benefits of SMO

The key benefit of SMO is to engage with your audience and help it grow through regular interactions. These interactions are meant to be more direct and not for marketing purposes. The idea is to reach your customers on a more personal level and provide them the ability to reach back out to you rather than a one-sided marketing platform that just talks and does not listen.

Another key benefit of SMO is that SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.

Wikipedia says "social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages."

Our 6 Step SMO Process

We analyze your social media presence, website integration to social media, link structure, and content.
Factors, such as your target clientele, geographic area and nature of your business are kept in mind while finalizing your social strategy.
The focus is on social targeting and creating a presence on networks that will best put your business in front of your target audience. Social pages are specifically optimized according to the different theme and objectives of each page/section on each social network.
Our SEO specialists analyze the code on the pages that will have the most effect on your social media efforts to ensure they are search engine and social optimized, social media friendly and most importantly clickable.
The task is to get actionable links and posts from social marketing which promise maximum value in keeping with the changing search engine guidelines. Smart social links are actionable and active posts. If there is no interaction with your posts and links, such as sharing, commenting or liking, then this would indicate to any machine trying to learn from the data that your content is not valuable and may have an adverse effect.
From research and development to reporting and analysis, PeachWiz provides clients with a full range of reports that includes monthly rank reports, extensive excel sheets, PDFs, graphs on rankings, ranking trends, traffic flow, click rates, conversions and more.

Website Advertising Solutions

An online strategy should include Search Engine Optimization, Search Engine Marketing, Online Advertising and Offline Advertising. These are the four elements of a marketing mix strategy that determine the success of a company/product/service in today's interactive marketplace.

SEO

Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results.

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SEM

Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

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SMM

Social Media Marketing is the use of social media platforms and websites to promote a product or service. Social media ads are displayed on social feeds primarily through shared posts or paid advertising.

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