Social Media Optimization
PeachWiz Social Media Optimization
Social Media Optimization (SMO) is what we call the process of optimizing your content and your business for social media. Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.
SMO is also popularly known as Social SEO and it is basically the activity(s) carried out on your social media pages by posting information that reaches your existing followers and their friends.
Benefits of SMO
The key benefit of SMO is to engage with your audience and help it grow through regular interactions. These interactions are meant to be more direct and not for marketing purposes. The idea is to reach your customers on a more personal level and provide them the ability to reach back out to you rather than a one-sided marketing platform that just talks and does not listen.
Another key benefit of SMO is that SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.
Wikipedia says "social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages."
Our 6 Step SMO Process
Website Advertising Solutions
An online strategy should include Search Engine Optimization, Search Engine Marketing, Online Advertising and Offline Advertising. These are the four elements of a marketing mix strategy that determine the success of a company/product/service in today's interactive marketplace.
Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results.
Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Social Media Marketing is the use of social media platforms and websites to promote a product or service. Social media ads are displayed on social feeds primarily through shared posts or paid advertising.