Website Digital Marketing Solutions
Digital marketing is an umbrella term for all of your online marketing efforts. We help usinesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
An online strategy should include Search Engine Optimization, Search Engine Marketing, Online Advertising and Offline Advertising. These are the four elements of a marketing mix strategy that determine the success of a company/product/service in today's interactive marketplace.
At PeachWiz digital marketing we don't just use metrics to assess ROI, we use them to IMPROVE ROI. So, not only can you predict your returns, you have the information necessary to prioritize your marketing efforts, which improves ROI.
Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results.
Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Social Media Optimization is the use of social media networks to manage and grow an organization's message and online presence without the use of paid methods.
Social Media Marketing is the use of social media platforms and websites to promote a product or service. Social media ads are displayed on social feeds primarily through shared posts or paid advertising.
Website Digital Marketing Mix
A full blown out set of services and solutions to make sure your website works for you the way you need it to.
- Increase your linkability
- Make tagging and bookmarking easy
- Built in SEO and analytic tracking
- Reward inbound links
- Help your content travel
- Reward inbound links
- Encourage the mashup
- Choose your tactics wisely
- Make DM part of your process and best practices
- Content staging for new design rollouts
- Supports and integrates your social media
- Be a User Resource, even if it doesn help you
- Support and training
- Reward helpful and valuable users
- Know how to target your audience
- Create content
- Be real
- Develop a SEO, SEM, SMO, SMM strategy